“Jiu Ding Xiang” (also known as JDX) brand was founded in 1997 by the couple Mr Jong Yew Hock and Madam Choo Yeong Lin. They started their humble journey with a little yellow van loaded with varieties of Chinese tea, and bring it to the community.
At present, JDX is the trusted tea supplier for more than 1,500 restaurants in Penisular Malaysia. Moreover, in 2008 JDX has entered the biggest supermarket store, AEON Malaysia and became the designated hamper gifts provider and could be found in more than 45 stores in Malaysia.
In 2013, JDX reformed its management system and with a team of professionals they have redeveloped the products and enhance the products quality. In the same year, a collaboration with Taylors University Biological Science research team has been established to find out the goodness and nutrients of Chinese tea. These actions is to ensure that high quality tea is served to the public and ultimately promote Chinese tea as a national health drink.
Other than that, JDX was nominated as the sole distributor of Taetea Malaysia in 2005 and established a strong partnership in promoting Puer tea (a kind of Chinese tea) to Malaysians. The first exclusive store was opened in Pearl Point in 2014 and till date there are 3 exclusive stores in Klang Valley. In 2016, JDX is once again nominated as the distributor for Taetea Halal products.